Advertising Media Planning : A Brand Management Approach

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

• | : Larry D. Kelley (University of Houston, USA), Lisa Dobias, Kim Bartel Sheehan (University of Oregon, USA), David E. Koranda, Donald W. Jugenheimer
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Dec 30, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 302 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1032192178
• | ISBN-13: 9781032192178