Advertising Account Planning: Planning and Managing an IMC Campaign

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

• | Author: Donald Jugenheimer, Larry Kelley
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Sep 15, 2014
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780765640369
• | ISBN-10: 0765640368