The Golden Age of Data : Media Analytics in Study & Practice - 9781032176437

This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.

• | : Don Grady (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Sep 30, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 300 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1032176431
• | ISBN-13: 9781032176437