Place Branding : Connecting Tourist Experiences to Places

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

• | : Pantea Foroudi (Middlesex University London, UK), Chiara Mauri, Charles Dennis, T C Melewar (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jun 30, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 354 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1032083239
• | ISBN-13: 9781032083230