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Value First, Then Price : Building Value-Based Pricing Strategies
Taylor & Francis Ltd
$160.45
$150.01
Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
- | : Andreas Hinterhuber (Universita Ca' Foscari Venezia, Italy), Todd C. Snelgrove (SKF, USA) (Edited by)
- | Publisher: Taylor & Francis Ltd
- | Publication Date: Dec 28, 2021
- | Country of Publication: United Kingdom
- | Number of Pages: 272 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1032012196
- | ISBN-13: 9781032012193
- By (Author):
- Andreas Hinterhuber (Universita Ca' Foscari Venezia, Italy), Todd C. Snelgrove (SKF, USA) (Edited by)
- Publisher:
- Taylor & Francis Ltd
- Publication Date:
- Dec 28, 2021
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 272 pages
- Binding:
- Hardback
- ISBN-10:
- 1032012196
- ISBN-13:
- 9781032012193