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Celebrity Fashion Marketing: Developing a Human Fashion Brand

Taylor & Francis Ltd
SKU:
9781032007359
|
UPC:
9781032007359
$64.46 $63.01
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Description
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.


  • | By (Author): Fykaa Caan, Angela Lee (Author)
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Feb 21, 2023
  • | Country of Publication: United Kingdom
  • | Number of Pages: 130 pages
  • | Language: NULL
  • | Binding: Paperback / softback
  • | ISBN-10: 1032007354
  • | ISBN-13: 9781032007359
Additional Information
By (Author):
Fykaa Caan, Angela Lee (Author)
Publisher:
Taylor & Francis Ltd
Publication Date:
Feb 21, 2023
Country of Publication:
United Kingdom
Language:
NULL
Number of pages:
130 pages
Binding:
Paperback / softback
ISBN-10:
1032007354
ISBN-13:
9781032007359
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