Digital Innovation Strategy

With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.

• | Author: Aija Leiponen
• | Publisher: Cambridge University Press
• | Publication Date: Dec 21, 2023
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781009209007
• | ISBN-10: 1009209000