Overview
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
- | Author: Aija Leiponen
- | Publisher: Cambridge University Press
- | Publication Date: Dec 21, 2023
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781009209007
- | ISBN-10: 1009209000
