Business Model Innovation: A Blueprint for Strategic Change

The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.

• | Author: Chander Velu
• | Publisher: Cambridge University Press
• | Publication Date: May 09, 2024
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781009181693
• | ISBN-10: 1009181696