Entertainment-Education: A Communication Strategy for Social Change

This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.

• | By (Author): Arvind Singhal, Everett Rogers (Author)
• | Publisher: Taylor & Francis Inc
• | Publication Date: Jul 01, 1999
• | Country of Publication: United States
• | Number of Pages: 280 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 0805833501
• | ISBN-13: 9780805833508