The Pursuit Of New Product Development: The Business Development Process

Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.

• | By (Author): Marc (Marconi Product Development Institute, Greenfield, Wi, Usa) Annacchino
• | Publisher: Elsevier Science & Technology
• | Publication Date: Jan 22, 2007
• | Country of Publication: United Kingdom
• | Number of Pages: 536 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 075067993X
• | ISBN-13: 9780750679930