The Pursuit of New Product Development: The Business Development Process

Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.

• | Author: Marc Annacchino
• | Publisher: Elsevier Science & Technology
• | Publication Date: Jan 22, 2007
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780750679930
• | ISBN-10: 075067993X