Communicate in a Crisis : Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.

• | : Kate Hartley
• | Publisher: Kogan Page Ltd
• | Publication Date: Aug 03, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0749486503
• | ISBN-13: 9780749486501