Disruptive Branding: How to Win in Times of Change

Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

• | Author: Benjamin Knapp, Jacob Benbunan, Gabor Schreier
• | Publisher: Kogan Page Ltd
• | Publication Date: Apr 03, 2019
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• | Binding: Paperback / softback
• | ISBN-13: 9780749484064
• | ISBN-10: 0749484063