Overview
But if we moved just 1% of spending to brands that are making a positive impact on our planet, this would amount to $700 billion every year. And the good news is that it's already happening.
“Obsolete is a manifesto for modern capitalism. Many believe capitalism is part of the problem, this book shows that it can also be the solution. But legacy brands beware – change is now your day job.” ―Tara Austin, Host of Nudgestock and Partner, Ogilvy Behavioural Science Practice
Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems, through their packaging, formulations and practices, the same companies making huge profits and resisting change.
- | Author: Chris Baker
- | Publisher: Bloomsbury Publishing PLC
- | Publication Date: Oct 24, 2024
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781399416658
- | ISBN-10: 1399416650
