Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

• | Author: Malcolm McDonald
• | Publisher: Kogan Page Ltd
• | Publication Date: Nov 03, 2016
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780749478216
• | ISBN-10: 0749478217