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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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Product Details
Author:
Malcolm McDonald
Publisher:
Kogan Page Ltd
Publication Date:
Nov 03, 2016
Binding:
Paperback / softback
ISBN-13:
9780749478216
ISBN10:
0749478217

Overview

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


  • | Author: Malcolm McDonald
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Nov 03, 2016
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9780749478216
  • | ISBN-10: 0749478217

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