Fashion Brands: Branding Style From Armani To Zara

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.

• | By (Author): Mark Tungate
• | Publisher: Kogan Page Ltd
• | Publication Date: Oct 03, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0749464461
• | ISBN-13: 9780749464462