Branded Beauty: How Marketing Changed The Way We Look

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

• | By (Author): Mark Tungate
• | Publisher: Kogan Page Ltd
• | Publication Date: Oct 03, 2011
• | Country of Publication: United Kingdom
• | Number of Pages: 288 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0749461810
• | ISBN-13: 9780749461812