Living The Brand: How To Transform Every Member Of Your Organization Into A Brand Champion

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.

• | By (Author): Nicholas Ind
• | Publisher: Kogan Page Ltd
• | Publication Date: Oct 03, 2007
• | Country of Publication: United Kingdom
• | Number of Pages: 208 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 0749450835
• | ISBN-13: 9780749450830