The New Guide To Identity: How To Create And Sustain Change Through Managing Identity

This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.

• | By (Author): Wolff Olins
• | Series:
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Feb 28, 1996
• | Country of Publication: United Kingdom
• | Number of Pages: 110 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0007233485
• | ISBN-13: 9780566077371