Mission And Money: Understanding The University

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry. It presents original research on revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation.

• | By (Author): Burton A. (Northwestern University, Illinois) Weisbrod
• | Publisher: Cambridge University Press
• | Publication Date: Sep 08, 2008
• | Country of Publication: United Kingdom
• | Number of Pages: 356 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 0521515106
• | ISBN-13: 9780521515108