Reframing Business: When the Map Changes the Landscape

Recognized by his peers as one of the leading management thinkers of his time, Richard Normann offers a new approach to strategy: an original way to think about organizations and create a different future. He shows that if organizations are prepared to rethink the way they do business, they can occupy the competitive high ground of the future.

• | Author: Richard Normann
• | Publisher: John Wiley & Sons Inc
• | Publication Date: May 30, 2001
• | Number of Pages:
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• | Binding: Hardback
• | ISBN-13: 9780471485575
• | ISBN-10: 0471485578