Truth, Lies, And Advertising: The Art Of Account Planning

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.

• | By (Author): Jon Steel
• | Series: Adweek Magazine Series
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Mar 16, 1998
• | Country of Publication: United States
• | Number of Pages: 320 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780471189626