Key Account Management: The Definitive Guide

This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

• | Author: Diana Woodburn, Malcolm McDonald
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Jan 21, 2011
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780470974155
• | ISBN-10: 047097415X