Overview
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
- | Author: Diana Woodburn, Malcolm McDonald
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Jan 21, 2011
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9780470974155
- | ISBN-10: 047097415X
