Critical Marketing: Issues in Contemporary Marketing

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

• | Author: Douglas Brownlie, Mark Tadajewski
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Mar 20, 2008
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780470511985
• | ISBN-10: 0470511982