The Business Marketing Course: Managing In Complex Networks

Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

• | By (Author): David Ford
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Sep 01, 2006
• | Country of Publication: United States
• | Number of Pages: 288 pages
• | Language: Not Available
• | Binding: Paperback|Softback
• | ISBN-10: 0470034505
• | ISBN-13: 9780470034507