Tourism Marketing: In The Age Of The Consumer

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

• | By (Author): Alastair M. Morrison
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Mar 30, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 758 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0415726360
• | ISBN-13: 9780415726368