Cross-Cultural Aspects of Tourism and Hospitality : A Services Marketing and Management Perspective - 9780367860745

This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.

• | : Erdogan Koc
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Sep 04, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 354 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367860740
• | ISBN-13: 9780367860745