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Relationship Marketing in the Digital Age
Taylor & Francis Ltd
$42.39
$41.44
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
- | By (Author): Lena Steinhoff, Robert Palmatier (Author)
- | Publisher: Taylor & Francis Ltd
- | Publication Date: Mar 31, 2021
- | Country of Publication: United Kingdom
- | Number of Pages: 244 pages
- | Language: NULL
- | Binding: Paperback / softback
- | ISBN-10: 0367786923
- | ISBN-13: 9780367786922
- By (Author):
- Lena Steinhoff, Robert Palmatier (Author)
- Publisher:
- Taylor & Francis Ltd
- Publication Date:
- Mar 31, 2021
- Country of Publication:
- United Kingdom
- Language:
- NULL
- Number of pages:
- 244 pages
- Binding:
- Paperback / softback
- ISBN-10:
- 0367786923
- ISBN-13:
- 9780367786922