Sport Sponsorship Insights

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

• | : Norm O'Reilly (University of Maine, USA), Gashaw Abeza (Towson University, USA), Mark Harrison
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Sep 15, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 138 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0367723948
• | ISBN-13: 9780367723941