Decoding Coca-Cola : A Biography of a Global Brand
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Decoding Coca-Cola : A Biography of a Global Brand

Taylor & Francis Ltd
SKU:
9780367642204
|
UPC:
9780367642204
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Description
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.


  • | : Robert Crawford (RMIT, Australia), Linda Brennan, Susie Khamis (Edited by)
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Aug 01, 2022
  • | Country of Publication: United Kingdom
  • | Number of Pages: 240 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 0367642204
  • | ISBN-13: 9780367642204
Additional Information
By (Author):
Robert Crawford (RMIT, Australia), Linda Brennan, Susie Khamis (Edited by)
Publisher:
Taylor & Francis Ltd
Publication Date:
Aug 01, 2022
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
240 pages
Binding:
Paperback / softback
ISBN-10:
0367642204
ISBN-13:
9780367642204
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