Stadia Naming Rights in Sport

This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

• | : Leah Gillooly (Manchester Metropolitan University, UK), Terry Eddy (University of Windsor, Canada), Dominic Medway (Manchester Metropolitan University, UK)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: May 23, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 80 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0367630087
• | ISBN-13: 9780367630089