Innovation in Advertising and Branding Communication - 9780367561987

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

• | : Lluis Mas-Manchon (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Aug 01, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 176 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367561980
• | ISBN-13: 9780367561987