The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands

This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.

• | : Ana Andjelic
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Oct 27, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 94 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0367552213
• | ISBN-13: 9780367552213