Entrepreneurship for the Creative and Cultural Industries - 9780367419738

This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector.

• | : Bonita M. Kolb (Lycoming College, USA)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Apr 09, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 258 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367419734
• | ISBN-13: 9780367419738