Project Marketing : A Practical Approach
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Project Marketing : A Practical Approach - 9780367350918

Taylor & Francis Ltd
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9780367350918
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9780367350918
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Description
This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.


  • | : Milind Trivikram Phadtare (Senior Professor, NICMAR, Pune)
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Dec 30, 2022
  • | Country of Publication: United Kingdom
  • | Number of Pages: 104 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 0367350912
  • | ISBN-13: 9780367350918
Additional Information
By (Author):
Milind Trivikram Phadtare (Senior Professor, NICMAR, Pune)
Publisher:
Taylor & Francis Ltd
Publication Date:
Dec 30, 2022
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
104 pages
Binding:
Paperback / softback
ISBN-10:
0367350912
ISBN-13:
9780367350918
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