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Brand Management : Mastering Research, Theory and Practice - 9780367172572
Taylor & Francis Ltd
$137.53
$128.92
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
- | : Tilde Heding (Copenhagen Business School, Denmark), Charlotte F. Knudtzen (Copenhagen Business School, Denmark), Mogens Bjerre
- | Publisher: Taylor & Francis Ltd
- | Publication Date: May 28, 2020
- | Country of Publication: United Kingdom
- | Number of Pages: 338 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 0367172577
- | ISBN-13: 9780367172572
- By (Author):
- Tilde Heding (Copenhagen Business School, Denmark), Charlotte F. Knudtzen (Copenhagen Business School, Denmark), Mogens Bjerre
- Publisher:
- Taylor & Francis Ltd
- Publication Date:
- May 28, 2020
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 338 pages
- Binding:
- Hardback
- ISBN-10:
- 0367172577
- ISBN-13:
- 9780367172572