Zag: The #1 Strategy Of High-Performance Brands

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

• | By (Author): Marty Neumeier
• | Series:
• | Publisher: Pearson Education (US)
• | Publication Date: Sep 28, 2006
• | Country of Publication: United States
• | Number of Pages: 192 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0321426770
• | ISBN-13: 9780321426772