Culture And Consumption Ii: Markets, Meaning, And Brand Management

A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more.

• | By (Author): Grant David McCracken
• | Series:
• | Publisher: Indiana University Press
• | Publication Date: Jul 22, 2005
• | Country of Publication: United States
• | Number of Pages: 240 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 025321761X
• | ISBN-13: 9780253217615