The Digital NBA: How the World's Savviest League Brings the Court to Our Couch

The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century.

• | Author: Steven Secular
• | Publisher: University of Illinois Press
• | Publication Date: Jun 20, 2023
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780252087349
• | ISBN-10: 0252087348