Getting Price Right: The Behavioral Economics Of Profitable Pricing

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-one's pricing orientation-results in a better long-term pricing strategy.

• | By (Author): Dr. Gerald Smith
• | Publisher: Columbia University Press
• | Publication Date: Oct 12, 2021
• | Country of Publication: United States
• | Number of Pages: 352 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0231190700
• | ISBN-13: 9780231190701