The Oxford Handbook of Music and Advertising
Oxford University Press Inc
£127.72
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Oxford University Press Inc
The Oxford Handbook of Music and Advertising
This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.
- | : James Deaville (Professor of Musicology, Professor of Musicology, Carleton University), Siu-Lan Tan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College), Ron Rodman (Professor of Music Theory, Professor of Music Theory, Carleton College) (Edited by)
- | Publisher: Oxford University Press Inc
- | Publication Date: Apr 12, 2021
- | Country of Publication: United States
- | Number of Pages: 864 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 0190691247
- | ISBN-13: 9780190691240
- By (Author):
- James Deaville (Professor of Musicology, Professor of Musicology, Carleton University), Siu-Lan Tan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College), Ron Rodman (Professor of Music Theory, Professor of Music T
- Publisher:
- Oxford University Press Inc
- Publication Date:
- Apr 12, 2021
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 864 pages
- Binding:
- Hardback
- ISBN-10:
- 0190691247
- ISBN-13:
- 9780190691240
