Overview
This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.
- | : James Deaville (Professor of Musicology, Professor of Musicology, Carleton University), Siu-Lan Tan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College), Ron Rodman (Professor of Music Theory, Professor of Music Theory, Carleton College) (Edited by)
- | Publisher: Oxford University Press Inc
- | Publication Date: Apr 12, 2021
- | Country of Publication: United States
- | Number of Pages: 864 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 0190691247
- | ISBN-13: 9780190691240
