Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value

Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value

McGraw-Hill Education - Europe
SKU:
9780071761680
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UPC:
9780071761680
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Description
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.


  • | By (Author): Harry Macdivitt
  • | Publisher: McGraw-Hill Education - Europe
  • | Publication Date: Nov 16, 2011
  • | Country of Publication: United States
  • | Number of Pages: 288 pages
  • | Language: Unknown
  • | Binding: Hardback
  • | ISBN-10: 0071761683
  • | ISBN-13: 9780071761680
Additional Information
By (Author):
Harry Macdivitt
Publisher:
McGraw-Hill Education - Europe
Publication Date:
Nov 16, 2011
Country of Publication:
United States
Language:
Unknown
Number of pages:
288 pages
Binding:
Hardback
ISBN-10:
0071761683
ISBN-13:
9780071761680
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