Dealing with Socially Responsible Consumers : Studies in Marketing

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

• | : Jishnu Bhattacharyya (Edited by)
• | Publisher: Springer Verlag, Singapore
• | Publication Date: Jan 02, 2023
• | Country of Publication: Singapore
• | Number of Pages: 564 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 9811944563
• | ISBN-13: 9789811944567