Chinese Local New Luxury Brands in a Digitally Empowered Era : Cultivation, Transformation and Upgrading - 9789811621475

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities.

• | : Hongbo Lai
• | Publisher: Springer Verlag, Singapore
• | Publication Date: May 22, 2022
• | Country of Publication: Singapore
• | Number of Pages: 153 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 9811621470
• | ISBN-13: 9789811621475