The Attention Economy and How Media Works: Simple Truths for Marketers

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

• | Author: Karen Nelson-Field
• | Publisher: Springer Verlag, Singapore
• | Publication Date: Jan 05, 2020
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9789811515392
• | ISBN-10: 9811515395