Sufficiency in Business: The Transformative Potential of Business for Sustainability

An inspirational presentation of successful real-world businesses that promote sufficiency – on the path to a sustainable economy.

Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.

• | Author: Laura Niessen, Maike Gossen
• | Publisher: Transcript Verlag
• | Publication Date: May 13, 2024
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9783837669107
• | ISBN-10: 3837669106